Smart Business Will Deliver on Promises

A client called and was upset that her customers seem to be more on edge this year than any other. They seem to expect more, want to pay less and have become unreasonable when things go wrong, therefore not allowing the company to fix the problem. This is not...

Computer Files Should Mirror Filing Cabinet

Is technology creating an organizational nightmare for you? E-mail inboxes, files saved to the desktop and confusing folder systems equate to wasted time. The busier you are and the more elements you have to your work flow, the more important it is to have a computer...

Summer Slowdown? Aim to Catch Up a Bit

It seems everyone is on vacation - everyone, that is, except you. How are you expected to work while the phone isn't ringing, the e-mails are slowed to a fraction of their usual pace and getting answers to questions takes significantly longer? For A-type...

Marketing Only One Piece of Puzzle

There is so much focus on developing strategies to attract clients, I fear the need to deliver quality products and services is getting lost. A solid marketing strategy is an essential component of any business, but it is only one component that, when combined with...

He Built a Platform and Yes, They Came

The quintessential marketing campaign: UnMarketing. It has led to over 61,500 people following the Twandle@UnMarketing on Twitter. The popularity led to a deal from Wiley for the about-to-be-released book called UnMarketing: Stop Marketing. Start Engaging....

Engage Your Best to Motivate the Rest

A financially healthy company is largely dependent on employees' performance. Increasing the productivity of each person by even 5% can significantly impact a company's bottom line. Creating such organizational change is no easy feat, but percentage point by...

Chaos Normal for Mompreneurs

"Mompreneurs" are kicking their work into high gear now that those with school-aged children are on their own during the day. According to some of these entrepreneurial mothers, balancing priorities of raising children with building a successful business isn't as easy...