Dressing Business Casual is No Easy Task

The invitation arrives. You RSVP yes and you're all set to go to the event, except for one key detail. The invitation says "business casual" and you're not exactly sure what that means. Even my friends D, Mindy and Gord of the Fresh 103.1 FM morning show asked the...

Role in Events Shifts for Sponsors

Last week, I received a request for information on how to maximize the sponsorship of a business networking event. Last month, I worked with a company to answer this same question. If we consider the number of events that happen and, subsequently, the number of...

Remembering a Marvellous Mentor

I'll never forget lunch on the first Tuesday in October 2001. It was my first volunteer committee meeting, my first time at the London Hunt Club and it was the first time I'd heard Ron Logan utter the words, "Well, that's just marvellous!" When I arrived at the club,...

Make Your Brand Stand Out From Crowd

Do you know there are 32 versions of Tide? Not one box of detergent states this Tide is better than the next, just that it's different. Toni Newman, a Catalyst for Customer Touchpoint Innovation brought this to the crowd's attention at a recent Canadian Association of...