5 More Way You’re Losing Sales

5 More Ways You're Loosing Sales There are so many reasons you could be losing sales. Here are 5 more common reasons I see all the time when I consult for my clients. Once you see your sabotaging patterns we can fix them and make you a master selling machine - even if...

The 5 Ways You May be Losing Sales

The 5 Ways You're Losing Sales Are you feeling frustrated with the number of sales you're closing. People who close a lot of sales do so because they take their time and truly understand a prospects problems then swoop in as the hero by providing the solution. If...

Why Sales Dive Off a Cliff

Have you ever wondered why your sales are not happening as fast as you'd like? Perhaps you've found yourself wishing that your marketing, sales and account management teams were all on the same page? These are the very issues I cover in this conversation with Todd...

Smart Business Will Deliver on Promises

A client called and was upset that her customers seem to be more on edge this year than any other. They seem to expect more, want to pay less and have become unreasonable when things go wrong, therefore not allowing the company to fix the problem. This is not...

Target Market Will Dictate Approach

Defining your target market as narrowly as possible is a key strategy for your company's success. Recently, I had a chance to speak to a trio of web developers and later, a group of investment advisors. I asked one web developer, "Who is your target market?" He...

Summer Slowdown? Aim to Catch Up a Bit

It seems everyone is on vacation - everyone, that is, except you. How are you expected to work while the phone isn't ringing, the e-mails are slowed to a fraction of their usual pace and getting answers to questions takes significantly longer? For A-type...

Marketing Only One Piece of Puzzle

There is so much focus on developing strategies to attract clients, I fear the need to deliver quality products and services is getting lost. A solid marketing strategy is an essential component of any business, but it is only one component that, when combined with...

He Built a Platform and Yes, They Came

The quintessential marketing campaign: UnMarketing. It has led to over 61,500 people following the Twandle@UnMarketing on Twitter. The popularity led to a deal from Wiley for the about-to-be-released book called UnMarketing: Stop Marketing. Start Engaging....

The Challenges of Customer Service

Providing an exceptional client experience is an executive buzz phrase, but how does it translate into reality on the front line? Despite the fact that creating a positive environment for customers is essential to fostering loyalty, retaining patrons and generating...